GCSE Edexcel Business (1BS0)
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Theme 1: Investigating Small Business
1.1 Enterprise and entrepreneurship
1.1.1 The dynamic nature of business
1.1.2 Risk and reward
1.1.3 The role of business enterprise
1.2 Spotting a business opportunity
1.2.1 Customer needs
1.2.2 Market research
1.2.3 Market segmentation
1.2.4 The competitive environment
1.3 Putting a business idea into practice
1.3.1 Business aims and objectives
1.3.2 Business revenues, costs and profits
1.3.3 Cash and cash flow
1.3.4 Sources of business finance
1.4 Making the business effective
1.4.1 The options for start-up and small businesses
1.4.2 Business location
1.4.3 The marketing mix
1.4.4 Business plans
1.5 Understanding external influences on business
1.5.1 Business stakeholders
1.5.2 Technology and business
1.5.3 Legislation and business
1.5.4 The economy and business
1.5.5 External influences
Theme 2: Building a Business
2.1 Growing the business
2.1.1. Business growth
2.1.2 Changes in business aims and objectives
2.1.3 Business and globalisation
2.1.4 Ethics, the environment and business
2.2 Making marketing decisions
2.2.1 Product
2.2.2 Price
2.2.3 Promotion
2.2.4 Place
2.2.5 Using the marketing mix to make business decisions
2.3 Making operational decisions
2.3.1 Business operations
2.3.2 Working with suppliers
2.3.3 Managing quality
2.3.4 The sales process
2.4 Making financial decisions
2.4.1 Business calculations
2.4.2 Understanding business performance
2.5 Making human resource decisions
2.5.1 Organisational structures
2.5.2 Effective recruitment
2.5.3 Effective training and development
2.5.4 Motivation
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