A Level Business AQA (7138)
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3.1: What is business? Managing marketing and finance
3.1.1 Business and objectives
Entrepreneurs
Business planning and decisions & Business objectives
3.1.2 Forms of business and stakeholders
Different forms of business
Stakeholders
3.1.3 Marketing management
Identifying/anticipating/understanding customer needs
Markets and marketing data
Demand & Target market
Marketing objectives and planning
Marketing mix: product and price
Marketing mix: distribution and promotional mix
Digital technology and marketing
International marketing & Ethical issues in marketing
3.1.4 Financial management
Managing finance
Internal and external sources of finance
Break-even & Profit
Budgets & Cash flow and liquidity
Financial reporting
Assessing financial position and performance & Ethics in finance
3.2: Managing people and operations
3.2.1 People management
Human resource (HR) objectives and planning & Human resource data
Organisational design
Leadership, Developing people & Teamwork
Motivation & Methods of rewarding people
Employee wellbeing & Employer and employee relations
Ethics in HR
3.2.2 Operations management
Managing operations
Operations data: objectives and key performance indicators (KPIs)
Efficiency & Quality
Environmental impact of operations
Matching output to demand
Supply chain management & Inventory management
Innovation & Project management
Scale of operations & Impact of technology on operations
Ethics in operations
3.2.3 Managing business culture
Business values and culture
3.3: Business and society, business and the external environment, and strategy
3.3.1 Business and society
Sustainability
Corporate Social Responsibility & Environmental, Social and Governance
3.3.2 Business and the external environment
Political/legal environment
Economic environment
Social environment
Technological change
3.3.3 Strategy
Strategy and planning & Influences on strategy
Selecting a strategy
Implementation of strategic decisions & Strategic investment decisions
Business growth
Global strategy & Digital strategy
3.3.4 Change
Change
Risk and uncertainty
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