A Level Business Edexcel (9BS0)
Theme 1: Marketing and People
1.1 Meeting customer needs
1.1.1 The market
1.1.2 Market research & 1.1.3 Market positioning
1.2 Market
1.2.1 Demand & 1.2.2 Supply
1.2.3 Markets
1.2.4 Price elasticity of demand & 1.2.5 Income elasticity of demand
1.3 Marketing mix and strategy
1.3.1 Product/service design & 1.3.3 Pricing strategies
1.3.4 Distribution
1.3.2 Branding and promotion & 1.3.5 Marketing strategy
1.4 Managing people
1.4.1 Approaches to staffing & 1.4.2 Recruitment, selection and training
1.4.3 Organisational design
1.4.4 Motivation in theory and practice & 1.4.5 Leadership
1.5 Entrepreneurs and leaders
1.5.1 Role of an entrepreneur & 1.5.2 Entrepreneurial motives and characteristic
1.5.3 Business objectives & 1.5.4 Forms of business
1.5.5 Business choices & 1.5.6 Moving from entrepreneur to leader
Theme 2: Managing Business Activities
2.1 Raising finance
2.1.1 Internal finance & 2.1.2 External finance
2.1.3 Liability & 2.1.4 Planning
2.2 Financial planning
2.2.1 Sales forecasting & 2.2.2 Sales, revenue and costs
2.2.3 Break-even & 2.2.4 Budgets
2.3 Managing finance
2.3.1 Profit
2.3.2 Liquidity & 2.3.3 Business failure
2.4 Resource management
2.4.1 Production, productivity and efficiency & 2.4.2 Capacity utilisation
2.4.3 Stock control & 2.4.4 Quality management
2.5 External influences
2.5.1 Economic influences & 2.5.3 The competitive environment
2.5.2 Legislation
Theme 3: Business Decisions and Strategy
3.1 Business objectives and strategy
3.1.1 Corporate objectives & 3.1.2 Theories of corporate strategy
3.1.3 SWOT analysis & 3.1.4 Impact of external influences
3.2 Business growth
3.2.1 Growth & 3.2.2 Mergers and takeovers
3.2.3 Organic growth & 3.2.4 Reasons for staying small
3.3 Decision-making techniques
3.3.1 Quantitative sales forecasting & 3.3.2 Investment appraisal
3.3.3 Decision trees & 3.3.4 Critical path analysis
3.4 Influences on business decisions
3.4.1 Corporate influences & 3.4.2 Corporate culture
3.4.3 Shareholders versus stakeholders & 3.4.4 Business ethics
3.5 Assessing competitiveness
3.5.1 Interpretation of financial statements & 3.5.2 Ratio analysis
3.5.3 Human resources
3.6 Managing change
3.6.1 Causes and effects of change & 3.6.2 Key factors in change
3.6.3 Scenario planning
Theme 4: Global Business
4.1 Globalisation
4.1.1 Growing economies & 4.1.2 International trade and business growth
4.1.3 Factors contributing to increased globalisation
4.1.4 Protectionism & 4.1.5 Trading blocs
4.2 Global markets and business expansion
4.2.1 Conditions that prompt trade
4.2.2 & 4.2.3 Assessment of a country as a market and as a production location
4.2.4 Reasons for global mergers / joint ventures & 4.2.5 Global competitiveness
4.3 Global marketing
4.3.1 Marketing & 4.3.2 Niche markets
4.3.3 Cultural/social factors
4.4 Global industries and companies (multinational corporations)
4.4.1 The impact of MNCs & 4.4.3 Controlling MNCs
4.4.2 Ethics
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