A Level Business Edexcel (9BS0)

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Theme 1: Marketing and People
1.1 Meeting customer needs
1.1.1 The market
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1.1.2 Market research
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1.1.3 Market positioning
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1.2 Market
1.2.1 Demand
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1.2.2 Supply
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1.2.3 Markets
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1.2.4 Price elasticity of demand
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1.2.5 Income elasticity of demand
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1.3 Marketing mix and strategy
1.3.1 Product/service design
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1.3.2 Branding and promotion
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1.3.3 Pricing strategies
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1.3.4 Distribution
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1.3.5 Marketing strategy
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1.4 Managing people
1.4.1 Approaches to staffing
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1.4.2 Recruitment, selection and training
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1.4.3 Organisational design
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1.4.4 Motivation in theory and practice
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1.4.5 Leadership
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1.5 Entrepreneurs and leaders
1.5.1 Role of an entrepreneur
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1.5.2 Entrepreneurial motives and characteristics
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1.5.3 Business objectives
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1.5.4 Forms of business
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1.5.5 Business choices
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1.5.6 Moving from entrepreneur to leader
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Theme 2: Managing Business Activities
2.1 Raising finance
2.1.1 Internal finance
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2.1.2 External finance
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2.1.3 Liability
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2.1.4 Planning
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2.2 Financial planning
2.2.1 Sales forecasting
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2.2.2 Sales, revenue and costs
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2.2.3 Break-even
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2.2.4 Budgets
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2.3 Managing finance
2.3.1 Profit
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2.3.2 Liquidity
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2.3.3 Business failure
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2.4 Resource management
2.4.1 Production, productivity and efficiency
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2.4.2 Capacity utilisation
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2.4.3 Stock control
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2.4.4 Quality management
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2.5 External influences
2.5.1 Economic influences
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2.5.2 Legislation
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2.5.3 The competitive environment
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Theme 3: Business Decisions and Strategy
3.1 Business objectives and strategy
3.1.1 Corporate objectives
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3.1.2 Theories of corporate strategy
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3.1.3 SWOT analysis
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3.1.4 Impact of external influences
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3.2 Business growth
3.2.1 Growth
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3.2.2 Mergers and takeovers
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3.2.3 Organic growth
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3.2.4 Reasons for staying small
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3.3 Decision-making techniques
3.3.1 Quantitative sales forecasting
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3.3.2 Investment appraisal
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3.3.3 Decision trees
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3.3.4 Critical path analysis
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3.4 Influences on business decisions
3.4.1 Corporate influences
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3.4.2 Corporate culture
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3.4.3 Shareholders versus stakeholders
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3.4.4 Business ethics
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3.5 Assessing competitiveness
3.5.1 Interpretation of financial statements
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3.5.2 Ratio analysis
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3.5.3 Human resources
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3.6 Managing change
3.6.1 Causes and effects of change
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3.6.2 Key factors in change
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3.6.3 Scenario planning
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Theme 4: Global Business
4.1 Globalisation
4.1.1 Growing economies
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4.1.2 International trade and business growth
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4.1.3 Factors contributing to increased globalisation
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4.1.4 Protectionism
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4.1.5 Trading blocs
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4.2 Global markets and business expansion
4.2.1 Conditions that prompt trade
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4.2.2 Assessment of a country as a market
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4.2.3 Assessment of a country as a production location
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4.2.4 Reasons for global mergers or joint ventures
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4.2.5 Global competitiveness
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4.3 Global marketing
4.3.1 Marketing
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4.3.2 Niche markets
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4.3.3 Cultural/social factors
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4.4 Global industries and companies (multinational corporations)
4.4.1 The impact of MNCs
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4.4.2 Ethics
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4.4.3 Controlling MNCs
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