BTEC Tech Award in Enterprise (Level 1/2) 2022
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Component 1: Exploring Enterprises
A Understand how and why enterprises and entrepreneurs are successful
A1 Size and features of SMEs
A2 Sectors and business models in which enterprises operate
A3 Aims and activities of enterprises
A4 Skills and characteristics of entrepreneurs
B Understand customer needs and competitor behaviour through market research
B4 Suitability of market research methods
B1 Market research methods
B2 Understanding customer needs
B3 Understanding competitor behaviour
C Understand how the outcomes of situational analyses may affect enterprises
C1 PEST analysis
C2 SWOT analysis
Component 3: Marketing and Finance for Enterprise
A Marketing Activities
A4 Trust, reputation and loyalty
A1 Targeting and segmenting the market
A2 4Ps of the marketing mix
A3 Factors influencing the choice of marketing methods
B Financial documents and statements
B1 Financial documents
B2 Payment methods
B3 Revenue and costs
B4 Financial statements
B5 Profitability and liquidity
C Financial planning and forecasting
C1 Budgeting
C2 Cash flow
C3 Suggesting improvements to cash flow problems
C4 Break-even point and break-even analysis
C5 Sources of business finance
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