1.1 Media Industry Sectors and Products GapFill

In all parts of our lives we are surrounded by media in different  formatssectorsdesignstraditions.

Film is an example of  traditionaloldinefficientsector media. Along with film, this media includes television, print publishing and  radiowebsitesaudiocomputer games. We encounter print publishing everywhere we go, whether on billboards by the side of the road or  newspaperswebsiteswallpapercomputer games in our homes.

As technology has evolved we now have new media especially on  the Internet of Thingsthe televisionthe Internetthe radio.

Computer games use a variety of products, including animation, special effects and  musicgraphic novelscolourtext. It is now expected that organisations use social media and  websitesspecial effectsvideoapps to promote themselves and their products.