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1.1 The role of business enterprise and entrepreneurship Categorise
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            Business risk
                                            
            
            Business reward
                                            
    If the business is sole trader then they have “unlimited liability”, which means that the business owner could lose their personal assets to pay the business's debts.
                                    If the entrepreneur starts their own business, they can work the hours they choose and take holidays when they want. 
                                    The entrepreneur may make more money working for themselves than for another business.
                                    Starting a business can mean that the entrepreneur has a legacy to leave to their children.
                                    A business may be started as a social enterprise and aim to help the community or the planet in some way. 
                                    Starting a business can mean that the business owner may have to invest their own money.
                                    If an entrepreneur starts a business they may find that it takes up all of their time. 
                                    Starting a business means that the entrepreneur gets to do something they enjoy or are passionate about as a career. 
                                    An entrepreneur can gain great satisfaction from starting a new enterprise.
                                    Starting a new business is expensive and can require finance from the business owner's possessions; if the business fails, the owner would lose money.
                                    Starting a business may mean that the entrepreneur has the opportunity to be more creative and can make the job much more interesting.
                                    The entrepreneur may have to give up their current paid employment to start their own business.
                                    Working for themselves, the business owner will not be able to guarantee a regular income.
                                    The business owner may put their own assets into the business, e.g. a van.
                                    The business owner would get to be their own boss, and so they can make all the major decisions in the business and have control over it. 
                                    If consumer incomes fall, then the business may suffer from lower sales.
                                    If the entrepreneur is a sole trader then they will get to keep all the profits that they make. 
                                    If the business owner becomes ill, there could be problems keeping the business open, and it may gather debts.