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2.2.5 Using the marketing mix to make business decisions Typeit
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How well each element of the marketing is used can have an influence on all the other elements. The way the marketing mix elements all work together is called an approach to marketing .
The marketing mix elements are collectively called the 4Ps, which refers to product, , place and promotion, and each one will have an impact on the others. The element which is the most important for the business to focus on will depend on several factors. One key factor is the of the product, and another is the amount of in the market place for that industry. It will also depend on the market that the business is aiming to target.