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Commercialisation of sport (sport, sponsors and the media) Typeit
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Commercialisation can be defined as individuals or organisations providing a or available in the market for gain.
A between , the and the sponsors exists, which helps all parties to work together to maximise profit. This relationship can be expressed though the triangle. For example, the provides coverage of , and this coverage can increase the media outlet’s viewership. provide money or such as equipment, clothing or footwear to improve the sport or team, and, in return, receive increased levels of , as a result of spectators watching the sport either at home or at the stadium, who will become aware of the sponsor's name and their products or services. Furthermore, sponsors pay companies (e.g. Sky Sports) large sums of money to their products to , such as during the break at half-time. Often, sponsors will pay the media millions of pounds per second, especially if their product or service will be advertised to millions of spectators around the world.