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Print Advertisements: Media Language and Context (exams from 2027) Typeit
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Type the correct answers into the spaces. Fill all the spaces before clicking ‘Check Answers!’
- This term describes the way in which producers use various aspects of media language to demonstrate the value of a particular person, service or product, e.g. Waitrose has constructed a brand that connotes healthy, high-quality eating.
- A brand is usually the or identity that helps a product stand out from others. But with something like NHS 111,the aim isn't to make money but to show the public that the service is trustworthy, reliable and part of the NHS, rather than to compete with other services.
- The is a short phrase which is long-lasting and often used in company branding for instant reference, e.g. 'I'm loving it', 'Every little helps'.
- The printed words or quoted speech found in an advert is called .
- refers to the angle or perspective from which an advert (or any image-based media product) is told.
- refers to the way in which printed levels are visually stylised. It encompasses aspects such as line height, letter-spacing and kerning.
- When a company promotes a product on Instagram, it is probably the younger generation.
- Words or phrases that demand something from the audience by opening with a verb are called , e.g. Take charge, Make a change.
- The repetition of consonant sounds in a phrase (usually at the beginning of each word) to increase emphasis is called , e.g. sizzling sausages.
- refers to language or meaning that is exaggerated to hammer home a particular point, e.g. The worst prime minister ever.
- A describes a product or service that is advertised across multiple media platforms to reach the maximum intended audience.
- are advertisements that take a less commercial approach, with a focus on social well-being and community awareness.