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Film Posters: Representation (exams from 2024) Typeit
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The James Bond film franchise has been criticised for the way in which directors and producers have depicted women and people of different . Famously – or infamously – the female characters in many of the older films are attractive, young love interests for 007 that have become known as 'Bond girls'. Modern Bond films are trying to wrestle with the franchises history of poor . Famously, Daniel Craig's Bond emerges from the sea in revealing swimming trunks in a direct reversal of scenes from Die Another Day (2002) and Dr. No (1962), where it is the women who emerge in revealing swimwear.
The film poster for No Time to Die is a mix of classic Bond and newer, more nuanced representations. Bond is familiar, but his pose is more subtle, which is perhaps a nod to Craig retiring from the role after this film. Overlaid on Bond's torso are various images of characters, all of which indicate different roles. , an Egyptian-American actor, who plays the villain named , stares down the audience with a sly gaze. His depiction as a foreign enemy with facial scars is a trope that has been used in Bond films historically.
The three female characters portray a range of different characters based on how they are posed, dressed and styled. Nomi, another agent, is dressed in gear and armed heavily. Her depiction is the most for a Bond film as she is not sexualised and is given agency through her strong pose and unwavering expression.
How Bond films depict and foreign countries, women and people of colour is likely to continue to shift and evolve as media producers react to changing social, political and cultural norms.