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Print Advertisements: Media Language and Context Typeit
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Type the correct answers into the spaces. Fill all the spaces before clicking ‘Check Answers!’
- This term describes the way in which producers use various aspects of media language to demonstrate the value of a particular person, service or product, e.g. Waitrose has constructed a brand that connotes healthy, high-quality eating.
- The brand is essentially a title describing the identity or personality of a product as distinguished from its competition.
- The is a short phrase which is long-lasting and often used in company branding for instant reference, e.g. 'I'm loving it', 'Every little helps'
- The printed words or quoted speech found in an advert is called
- refers to the angle or perspective from which an advert (or any image-based media product) is told.
- refers to way in which printed levels are visually stylised. It encompasses aspects such as line height, letter-spacing and kerning.
- When a company promotes a product on Instagram, it is probably the younger generation.
- Words or phrases that demand something from the audience by opening with a verb are called , e.g. Take charge, Make a change.
- The repetition of consonant sounds in a phrase (usually at the beginning of each word) to increase emphasis is called e.g. sizzling sausages.
- refers to language or meaning that is exaggerated to hammer home a particular point. e.g. The worst prime minister ever
- A describes a product or service that is advertised across multiple media platforms to reach the maximum intended audience.
- are advertisements that take a less commercial approach, with a focus on social well-being and community awareness.