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Global demand Typeit
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A global marketing is one where the business does not differentiate its product between countries.
is a mixture of the words globalisation and localisation and means marketing products and services on a global level with consideration of local customs and markets. This means that corporations will adapt their products to suit the local market tastes.
There are three main marketing approaches in the PEG system:
(P) or international marketing, which is where each nation is regarded as having its own strategy and products, and services are adapted to local markets. This is the strategy that most closely resembles glocalisation. For example McDonald's will have a different menu in its Barcelona, Paris, London and New Delhi branches.
(E) or domestic marketing is where the parent country will see markets as an extension of the home market. This is on the belief that what works in the home country will work everywhere. An example of this is IKEA, which transplants its Swedish furniture store in many countries without any adaptation to the host nation.
(G) or mixed marketing is where similarities and differences of countries are embraced and the marketing is designed for a global market. An example is Palmolive, which is a well-known brand in more than 170 countries.