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3.1–3.3 Major sporting events: features and their positive and negative aspects Typeit
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Hosting a major sporting event is a huge commitment and responsibility. There will usually be a handful of other nations vying to host the event, and the risk of making an unsuccessful bid can be damaging in itself.
Below are the main positive and negative aspects of hosting a major sporting event that occur pre-event, during the event and post-event:
- There will be investment and improvement in links due to the need for fans and teams to attend the event. This has the benefit of continued use following the event but can be disruptive to locals who live in the area. Therefore, appropriate and notice are required to ensure that local residents are affected as little as possible and that few formal are made.
- Increased tourism into the country during and after the event is a major benefit as it increases the international reach of the host city or country and attracts business. tourism is those attending the actual event, and tourism is those visiting the area due to the 'shop window' effect of hosting. Again though, an influx of tourists to the area can be a disturbance to the local population as there are often many issues such as an increase in the levels of noise, waste and litter that come with it. Moreover, there is an increased risk of terrorism and crime, which are valid reasons for why locals may be apprehensive about the event being hosted so close to home.
- income through event sponsors and external investors helps to ensure that hosting the event generates a . Sponsors pay huge sums of money to have their company names and logos branded around stadiums, on products and in advertisements during the event. However, if the stage is not big enough or the event isn't promoted effectively, then the income attracted through these means may not be enough to cover the expense of hosting the event.
- The sport or event being hosted helps to increase rates in that sport following the event due to greater national interest and increased media coverage. This is especially the case if a national team competing in the event is or if the sport currently has a low profile. However, if the event is isolated to a single part of the country, such as the capital city, then the rest of the country may feel that they do not get an equal share of the benefits. This can cause in the country during the event which persist post-event, and have a negative impact on the togetherness of the nation. There may also be negative media coverage of deficiencies in an event, such as a lack of infrastructure to cater for the masses of tourists.
- Sports and social facilities may need to be constructed for major events such as the Olympics, where multiple sports arenas are required. This can come at a significant upfront , but, if planned well, facilities could be continued to be used after the event, meaning that the upfront cost is covered by the contribution they are able to make afterwards. Of course, though, if a long-term plan for their use isn't in place, then facilities can end up not being used after the event and can have a heavy impact on the potential financial returns and can attract negative press. The construction of facilities also opens up the opportunity for increased of staff, who are able to gain experience and potentially remain in the role following the event.
- If hosting the event is profitable, it could create a lasting post-event for the host country and boost its national . Profits can be reinvested to improve the infrastructure of sport in that country. This could benefit millions of people who might now have better access to facilities and face fewer in the way of sports participation. However, not everyone will be on board with hosting the event and may feel that there are more pressing issues that require investing in; therefore, there are likely to be both local and national objections to the bidding process.