Note that your final mark will not be saved in the system.
3.4.1 Corporate influences & 3.4.2 Corporate culture Typeit
Type the correct answers into the spaces. Fill all the spaces before clicking ‘Check Answers!’
Some companies have a long-term approach to their business and others take a view. There are some signs to look for in the behaviour of a business which indicate which approach they take.
SHORT-TERM
Companies tend to be looking for a quick reward and may be focused on growth or increasing their share price in the short term. They may also make decisions based on operating costs, profits and productivity levels. Companies like this will have low levels of research and (R&D) investment. They are also likely to pay out high to shareholders rather than reinvesting the profits into the business.
LONG-TERM
In contrast companies who take a long-term approach to their business will invest heavily in R&D and new development (NPD) with the emphasis on future revenues and growth. They will take time to build excellent relationships with , which will mean that they can introduce long-term initiatives such as just-in-time delivery. Long-termism is a focus on quality and brand rather than turning quick profits. These types of companies develop their employees and create working environments where their staff can grow and get creative. This creative energy they can put into developing innovative new products and services.