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1.3.4 Distribution Typeit
Target Level
C
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1 of 3
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A 4-stage distribution channel is from to wholesaler to and then to customer.
A 3-stage distribution channel is from manufacturer to retailer to .
A 2-stage distribution channel is from manufacturer to the customer.
The choice of which distribution channel will depend on:
- The nature of the , e.g. FMCG grocery vs furniture
- The nature of the way the trades, e.g. online, in a shopping centre, on a market stall
- The that the business trades in, e.g. very competitive vs oligopoly
- The of the business, e.g. MNC vs sole trader