Publishing (last assessment 2023) Typeit

Imagine you are designing the poster for a new science fiction film. The film is about a young woman who discovers she is married to a cyborg. Listed below are some of the issues you come across designing the poster, and the techniques you use to overcome them. Identify the missing keywords. 

1. You want to ensure that the main image (the woman with her husband standing behind her) is completely symmetrical, with each character's face slotting neatly into an invisible grid. In doing so, you are considering the rule of . 
2. You want the photograph of the characters to be taken against a futuristic cityscape. You want the audience to see the background in good detail but you don't want to sacrifice the quality of the characters in the foreground. Therefore, this photograph would require a large of field.
3. You want to a position a light beneath the husband's face to darken his eyes and create a sinister effect – this technique is known as lighting.
4. Despite wanting a sinister effect, you want the audience to think the image is beautiful and pleasing to look at. In other words, you want the audience to appreciate the of the photograph.
5. You need to ensure that the title, a tagline, a billing block and a release date are featured on the poster as well as the main image – in order to avoid the poster becoming too cluttered, you spread each element out so the poster has a good sense of .
6. You want audiences to read the title and the tagline in quick succession. Therefore, it is important that these two elements are in close to one another.
7. You are worried that if there are too many elements on the poster, the audience will become overwhelmed. You want there to be an area of the poster without any text, images or graphics – you resolve this by leaving space between the bottom of the image and the billing block.
8. Because the film has a futuristic setting, you want the poster to be vibrant and colourful. The background is heavily made up of blue and purple. In order to ensure there is effective , you decide to give the husband a yellow jumper to wear.
9. You want to maintain a sense of modernity and simplicity. Therefore, you give yourself a rule to only use typefaces across the poster.
10. You have used a thick, bold font for the film's title and you're worried that audiences may struggle to read it. You use the technique of in order to make sure there are gaps between each character in the title.
11. In post-production you decide that the blues, purples and yellows need to be even stronger and more vibrant. You use a to adjust the appearance of the image and bring more out of these colours.
12. In post-production you decide that you don't like the shoes the main character is wearing because they attract too much attention. You use the tool to remove this section of the photograph.