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Note that your final mark will not be saved in the system.
3.5.4 - The elements of the marketing mix MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
USP (unique selling point)
Product portfolio
Research and development
Demand will fall
Extension strategy
Loss leader
Demand will increase
Product life cycle
Competitive pricing
Brand
A diagram that shows the sales over time for a product
The term used to describe all the products a business currently sells
This is required in a competitive market
A logo, sign, symbol or name that represents a key aspect of a product
A pricing method used where there are lots of other businesses selling similar products
A pricing method used by large businesses to encourage customers to shop with them
The expected consequence to a business when they increase their prices
A business reducing prices anticipates this consequence
This part of the product life cycle requires investment from the business with no guarantee of a financial return
Businesses must decide whether to use this once a product reaches maturity