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Note that your final mark will not be saved in the system.
Online, Social & Participatory Media & Video Games: Audiences (2025 exams) MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Demographic
Gen Z
Psychographic
Water-cooler topic
Nostalgia
Millennials
The American dream
Segmentation
Cultivation theory
Aspirers
A group of people distinguished by their lifestyle, habits and interests.
A group of people distinguished by their identity or socio-economic status.
Audiences who wish to attain the same success as a particular celebrity or role model.
The national ethos of a specific nation which claims that anyone should be given the freedom to achieve social and financial success through hard work.
A widely consumed media product that can be discussed in the workplace, typically during short breaks.
A way of separating a mass audience into smaller, distinct categories.
The idea that long-term exposure to certain media products will gradually shape the consumer’s perception of reality.
The desire to look back on or relive a meaningful experience from one’s past.
The generation born between the early 1980s and the 1990s typically characterised by heavy exposure to technology and an awareness of mental health issues.
The generation born at any point from the late 1990s onwards.