This test is run by .
Note that your final mark will not be saved in the system.
Note that your final mark will not be saved in the system.
Film: Industries (for exams from 2023) MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Viral marketing
Merchandise
Sponsorship
Distribution
Cross-platform marketing
Development
Independent
Mainstream
Blockbuster
Media conglomerate
A term used to describe high-budget films like Skyfall and Spectre with universal appeal
Media products that are considered to be most popular at the time of their release, e.g. Star Wars, Avengers: Infinity War, Spectre
Media products free from the influence of government or corporate interests, e.g. Lady Bird, I, Daniel Blake, American Animals
A large media company that owns a number of smaller media companies
The first key stage of creating a film – rights are bought, the screenplay is written, financial backers are established, etc.
The final key stage of creating a film – the film is released to the general public across various platforms e.g. cinemas, streaming services, DVD
Involves campaigns that span across different media platforms
Exclusive to the internet (particularly social media), the success of which is dependent on the success of and awareness raised from collective sharing and discussion of the product being marketed
Deals between film companies and alternative companies, usually resulting in product placement
Products that are sold in association with a major film, e.g. toys, posters, clothes