This test is run by .
Note that your final mark will not be saved in the system.
Note that your final mark will not be saved in the system.
1.4.3 The marketing mix MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Prices
Free samples
Supermarket
E-commerce
Place
The Marketing Mix
Free gift
High-street retailer
Sponsorship
State the term: The 4Ps combine to make this marketing strategy.
Identify the marketing mix promotion: A local curry takeaway puts its restaurant name on the front of the local football team's shirts.
Identify the marketing mix promotion: A pen taped to the front of a puzzle magazine in a newsagent's.
Identify the marketing mix promotion: A small independent butcher gives away small slices of freshly cooked sausage for customers to try.
Identify the marketing mix place: Where mass-market food products are sold.
Identify the marketing mix place: A small, high-fashion boutique where customers get great customer service.
Identify the marketing mix place: A small business which sells goods online only.
State the term: The location of a business, e.g. online, in terms of the marketing mix.
State the term: How much customers are charged for a product or services.