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Print Advertisements: Representation (exams from 2027) MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Prominently displayed to lend authority and credibility, signalling to viewers that this is an official, trustworthy public health campaign
The composition centres the man and child, drawing the viewer’s focus to their emotional expressions and interaction
Represents characters from all social classes except for working class
Depicts a power play between men and women in which the man uses the product to attract the opposite sex
A double entendre with sexual undertones
Centrally positions the male character, representing him as the owner of the product and the audience’s main point of identification
Casual clothing, reinforcing that urgent health support can be accessed anytime; the child’s pyjamas further emphasise domesticity and vulnerability
Direct and reassuring, using imperative language to guide the viewer towards action while reinforcing the availability and reliability of the NHS 111 service
Juxtaposition of a bed in a clinical waiting room symbolically represents the campaign’s message that urgent medical advice is available through NHS 111
NHS 111 main image
NHS 111 framing
Quality Street main image
Quality Street framing
Quality Street costume
NHS 111 costume
NHS 111 tag line
Quality Street tagline
NHS 111 logo