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2.2 Market research MatchUp

Target Level

4-5

Running Total

Attempt

1 of 3

Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.

Questionnaire

Secondary research

Observations

The business could use market research to identify future trends in the market, which may help them to spot a gap in the market.

Market reports

Focus groups

Survey

Primary research

Government reports

Identify the term: original data gathered by a researcher.

Identify the term: This type of research is also called desk research.

Identify which method of market research asks customers a series of open and closed questions.

Identify which method of market research gathers a group of people into a room to discuss how they feel about the product or service.

Identify the term: This method of secondary research might gather demographic data from the Office of National Statistics.

Identify which method of market research involves watching how customers behave when they are shopping.

Identify which method of market research might involve using marketing data gathered from a company such as Mintel.

Identify which method of market research might be used on social media to gather information on customer preferences.

Identify a use to a small business of doing market research.

This is your 1^st attempt! You get 3 marks for each one you get right. Good luck!

Pass Mark

75%