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Note that your final mark will not be saved in the system.
2.3 Market segmentation MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Lifestyle products
The parent customers, not the consumers
Disposable income
Differentiated products and services
Segmentation by age
Demographics
Targeting based on the range of goods stocked
Segmentation by location
Targeted advertising
Segmentation by lifestyle
Identify the term: Products designed to suit the way that customers lead their lives.
Identify the term: The place where products and services are to be sold; for example, hot or cold climates.
Identify the term: Customers in different stages of life will need a range of different products and services.
Identify the method of segmentation which refers to statistical data relating to the population and particular groups within it.
Identify the method of segmentation which divides customers based on money received for work, especially on a regular basis, and how much they might have left to spend after bills have been paid.
Identify the method of targeting which aims to create products and services which are really unique and stand out from the competition.
Identify the method of targeting which involves promoting products and services to specific segments.
Identify the method of targeting which aims to attract customers in a specific segment based on the products available to purchase.
Which type of products are most likely to be advertised in aspirational magazines or websites?
Who would be targeted by advertising for baby products?