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Note that your final mark will not be saved in the system.
3.1.1 Corporate objectives & 3.1.2 Theories of corporate strategy MatchUp
Target Level
C
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
long-term
leadership
High
low
Stuck in the middle
short-term
reputation
innovation
new
Ansoff's Matrix: Market penetration strategy is __________ risk
A strategic decision is the _______________ direction of the business
A tactical decision is ___________and often reactive to competitor actions
Kay's Distinctive Capabilities: ___________ means bringing inventions to market
Kay's Distinctive Capabilities: __________ is gained through customer experience
Porter's Strategic Matrix: Broad target is cost _____________
Porter's Strategic Matrix: Businesses which fail to compete on price or differentiation risk being ____________
Ansoff's Matrix: Market development strategy is selling existing products to _______ markets
Ansoff's Matrix: Diversification strategy is __________ risk