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Note that your final mark will not be saved in the system.
1.3.2 Branding and promotion & 1.3.5 Marketing strategy MatchUp
Target Level
C
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
portfolio
stars
B2C
share
question marks
Matrix
market
B2B
dogs
simplistic
The Boston __________ marketing strategy
BCG matrix includes stars, cash cows, dogs and _________________
Boston Matrix is limited because many people argue that the model is too ___________
Boston Matrix is useful to companies who want to manage their product _______________
Boston Matrix measures products against their relative market __________
Boston Matrix measures products against the _____________ growth rate
Boston Matrix products that have low market share and low market growth are known as ___________
Boston Matrix products that have a high market growth and high market share are known as ____________
Business to customer market is also known as ___________
Business to business marketing is also known as ______________