This test is run by .
Note that your final mark will not be saved in the system.
Note that your final mark will not be saved in the system.
A4 Trust, reputation and loyalty MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
community involvement
respond to the customer and resolve the issue promptly
quality, value, good customer service
the opinion generally held about a brand, person or product
customer loyalty
making donations to local causes
using controversial marketing strategies that may alienate part of the population
unethical
being environmentally friendly
a dedicated helpline telephone number / chat facility
A successful brand will encourage these assumptions by customers
The meaning of 'reputation'
Repeat purchase is a feature of this
Public opinion shows that this is valued
The reputation of a brand can be harmed by this
How to keep a good reputation when dealing with customer service issues
A method of marketing that is more subtle than paid-for advertising
An example of community involvement
A marketing strategy that customers feel is a 'bit unpleasant' is likely to be...
A way to ensure customers with queries or issues are dealt with quickly