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A3 Factors influencing the choice of marketing methods MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
High cost and low revenue
Speed of reaching the target market
Lack of personal experience
Discount vouchers (physical and electronic)
Potential customers can compare the information side by side and choose the best business for them
Appropriate for the brand and target market
High cost
Difficulty in meeting all the orders
A service is offered, so potential customers value the chance to experience it before making a decision
Easily seen by shoppers walking by who may become customers
A reason for carrying out marketing activities using selected social media
Why do some businesses produce physical marketing brochures on good-quality paper?
Why might an independent cafe located on a high street use pavement sign boards?
Why don't more small enterprises advertise on television?
Why might an entrepreneur pay a marketing expert or agency to help with a campaign?
A consequence of advertising when the target market is unaware of the advertisements.
A consequence of a marketing campaign for a medium-sized enterprise that is unexpectedly successful.
A competitor advertises using flyers delivered locally by Royal Mail. Why might an entrepreneur do the same?
A newly established golf club runs an open weekend with free taster lessons. Why is this method of marketing chosen?
A marketing method used by pub chains