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B4 Suitability of market research methods MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
qualitative information
footfall data
updated information on customers' likes and dislikes is obtained
quantitative information
small
competitors
large
the target market
to find out further information about customers and competitors
face-to-face interviews
The purpose of market research
Locally based market research is suitable for which size of enterprise?
Regionally based market research is most suitable for which size of enterprise?
The method of market research chosen should always be suitable to reach...
Market research should be ongoing, not just carried out before the business starts to ensure this
This expensive method of market research would be useful for businesses providing a niche, high priced product or service
Eating out locally would allow a chef or restaurant owner to find out about these
This information is of interest to a retail outlet considering renting a unit in a shopping centre
This type of response is difficult to analyse statistically and may be better sought through small-scale research methods
This type of response is easy to analyse statistically