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Note that your final mark will not be saved in the system.
B3 Understanding competitor behaviour MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
personalised customer and after-sales service
ongoing market research
convenience
unique selling point (USP)
a brand or logo
features, availability and customer service
competitor
non-price competition
advertise special deals which add value to their products
price
A business offering a similar range of products or service is known as a
Competitors may reduce this to try to attract a rival's customers
A way of competing without changing the price of goods or services
Small corner shops are more expensive than supermarkets but still exist due to this
Why do independent opticians succeed even though glasses can be bought cheaply online?
A competitive advantage can be gained from these
A business advertises reduced prices during January. How might local competitors react without reducing their own prices?
A product that is easily distinguishable from competitors is said to have this
This helps to add a USP to products
A way of checking what competitors are doing