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Note that your final mark will not be saved in the system.
A1 Targeting and segmenting the market MatchUp
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Market mapping
Targeted advertising
Segmentation by age
Demographics
Segmentation by lifestyle
Disposable income
Segmentation by location
Differentiated products and services
Targeting based on the range of goods stocked
Identify the term: Products designed to suit the way that customers lead their lives.
Identify the term: The place where products and services are to be sold; for example, hot or cold climates.
Identify the term: Customers in different stages of life will need a range of different products and services.
Identify the method of segmentation which refers to statistical data relating to the population and particular groups within it.
Identify the method of segmentation which divides customers based on money received, especially on a regular basis, for work and how much they might have left to spend after bills have been paid.
Identify the method of targeting which aims to create products and services which are really unique and stand out from the competition.
Identify the method of targeting which involves promoting products and services to specific segments.
Identify the business diagram which might help a business to identify a gap in the market.
Identify the method of targeting which aims to attract customers in a specific segment based on the products available to purchase.