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Media Research Techniques (first teaching 2022) MatchUp
Target Level
C
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Experiment
Primary
Secondary
Encoding
Qualitative
Quantitative
Audience
Observation
Research report
This
type of research is when you create surveys and questionnaires in order to
gather information on a particular subject matter.
This
type of research is when you look on the Internet or in books in order to find
information which has already been found out and can be used to help with your
product or service.
This type of research focuses on gathering
results from a sample of the population, measuring the independent views and
opinions in a chosen sample – quantity being the main factor.
This type of research gains an understanding of generating
ideas and uncovering new trends in thoughts and opinions – quality being more in-depth with the research you are gathering.
This type of research is aimed at a particular audience or segment of the population to understand their attitudes, knowledge, interests, preferences and behaviours with any issues or products.
The action or process of closely monitoring somebody or something.
Guided by several hypotheses stating the estimated relationships between two or more different variables. This type of research often provides strong causal interpretations.
A publication that reports on the findings of a research project.
The process of turning thoughts into communication.