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Note that your final mark will not be saved in the system.
Audience & Audience Interpretation (first teaching 2022) MatchUp
Target Level
C
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Aberrant reading
Uses and gratifications theory
Oppositional reading
Passive media
Online voting
Active viewing
Active media
Audience statistics
Passive viewing
Situation
Focuses on the needs, motives and gratifications of media users
Measures how many people are in an audience, usually in relation to radio listenership and television viewership
An example of audience involvement
The mass media is becoming more competitive than ever
to attract more and more audiences in different ways and
stay profitable
Media that merely requires observation from the audience as opposed to an active response, e.g. daytime television
A consumer/viewer who does not fully interact physically with the product or its associated content, nor do they generate content or influence production in any way
A consumer/viewer who fully interacts physically with a media product, contributes and becomes part of the production while having an element of control over how they interact with it
Media that requires audience interaction and engagement in order to acquire the full meaning or message embedded within the product, e.g. a puzzle-based video game
Meaning that is generated depending on what the audience brings to a media text. Each individual’s reading depends on their attitudes, beliefs, values and personal experiences.
The audience completely rejects the messages and ideas of a media text intended by its creators