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Note that your final mark will not be saved in the system.
Note that your final mark will not be saved in the system.
Audience Interpretation (last assessment 2023) MatchUp
Target Level
C
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Active media
Passive media
Group consumption
Aberrant reading
Preferred reading
Negotiated reading
Individual consumption
Oppositional reading
Passive viewing
Active viewing
Media that merely requires observation from the audience as opposed to an active response, e.g. daytime television
A consumer/viewer who does not fully interact physically with the product or its associated content, nor do they generate content or influence production in any way
A consumer/viewer who fully interacts physically with a media product, contributes and becomes part of the production while having an element of control over how they interact with it
Media that requires audience interaction and engagement in order to acquire the full meaning or message embedded within the product, e.g. a puzzle-based video game
Media platforms and devices that can be enjoyed by a group of people at the same time, e.g. a MMORPG such as Fortnite
Media platforms and devices that can be enjoyed by one person, e.g. a single-player game on an Android phone, such as Temple Run
The audience interprets, and responds to, a media text in the way that was intended by the creators
The audience agrees with some of the messages in the text while questioning or rejecting others
The audience completely rejects the messages and ideas of a media text intended by its creators
Meaning that is generated depending on what the audience brings to a media text. Each individual’s reading depends on their attitudes, beliefs, values and personal experiences.