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Note that your final mark will not be saved in the system.
Media Industries MatchUp
Target Level
C
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Moderator
Monetisation
Collab
Behavioural Targeting
Market Influencer
Brand Safety
Stickiness
Cookies
Social Media Optimisation
Small segments of data which are sent from a website and stored on a user’s computer. This data identifies the user’s online habits
A Media producer who becomes popular and admired enough to effect the opinions and values of their target audience
The process by which a media product generates profit
When the traits of an online user are identified by use of cookies. As a result, the user will be presented with advertisements that cater to their specific interests
When measures are taken to ensure that advertisements don’t become linked to harmful sites or damaging online material
A video that features vloggers from two different channels. The pair use the opportunity to promote each other and attract subscribers from the other’s channel
Features of a website that encourage users to stay on the page for as long as possible
The strategy of ensuring that online content (e.g. a tweet or a Facebook post) stands out and draws people’s attention to a specific brand, product or event
Someone online who regulates the content of a specific website or social media network. They might be an employee of the company, or an amateur volunteer