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Media Audiences MatchUp
Target Level
C
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Mainstreamers
Aspirers
Specialised Audience
Counterculture
The Four C's
Mass Audience
Audience Positioning
Stuart Hall
Young and Rubicam
Explorers
A theory proposed by Young and Rubicam which categorises audiences based on their personality traits and primary motivations
The largest psychographic group. They seek security and tend to conform to what is considered conventional
A psychographic group primarily concerned with social status. They are materialistic and focused on their appearance
A psychographic group in search of discovery. They are adventurous, energetic and individual
Shaping the audience’s point of view through the use of technical codes, audio codes, lexical codes and/or mode of address
Conceived the idea of seven categories that could be used to differentiate media audiences
An ideology or movement that opposes the hegemonic/dominant culture in a society
An small audience with niche interests. Media producers need to find very specific ways of targeting them
A large audience that embraces mainstream media. They are now easy to target due to the accessibility of online information
Suggested that audiences will not always encode meanings from a media text in the way that the producers intended