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Note that your final mark will not be saved in the system.
Advertising: Tide (Print) MatchUp
Target Level
C
Running Total
0
0%
Attempt
1 of 3
Click on a top box, then click on its match below. Or, drag a top box and drop it onto the correct match. Match all pairs before clicking ‘Check’.
Audience Positioning
Mode of Address
Target Audience
Dominant Ideology
Psychographics
Social Construct
Simplification
Lexical Fields
Demographic Profiling
The intended audience who are supposed to enjoy consuming the media product
The way a media text ‘speaks’ to its audience through the language
When a media product is designed to shape the point of view of the audience through technical codes, audio codes, language and mode of address
A concept or ideology that has been created, reinforced and embraced by society e.g. Many believe that masculinity and femininity are conceptual and not based on biological fact
When the ideas, morals and values of a society are determined by a select group of powerful individuals. People of a lower social status are then forced to accept this
A way of categorising audiences depending on their personality and what they seek from a media text
When media producers place consumers into categories such as age, sex, income and occupation
A process which makes something easier to understand and reduces any complexities
A method of grouping related elements of media language in order to reveal how these elements work together to create meaning