3.5.3 - The purpose and methods of market research GapFill

Primary research gathers   Internet first-hand pastold data.  This is new information which will be   kind specific original feature to the business.  The data gathered could be used to   extentmeasure size ration customer satisfaction or to identify customer  wants and needsplans choice means.  Secondary research is information which already   happens lasts exists endures in some form because the information has already been  assembled grouped gathered met . Secondary research is also known as  counter research desk research bureau research office research .

Quantitative data is information which is   emotional numerical observational algebraic and might display the data gathered in chart, graphs and tables.  This gives the business important statistics and percentages on which to base its business   findings outcomesdecisions verdicts . Qualitative data is information which has been gathered from respondents and explores their   requests feelings wishes commands towards a particular product or service. It may include   observations exams primary samples of buyer behaviour.