Our site uses cookies. Some of the cookies we use are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but parts of the site will not work. To find out more about cookies on this website, see our Cookie Policy
Accept
© eRevision.uk and ZigZag Education 2025
This test is run by .
Note that your final mark will not be saved in the system.

3.5.1 - Identifying and understanding customers GapFill

Target Level
4-5
Running Total
0
0%
Attempt
1 of 3

You must fill all the gaps before clicking ‘Check Answers!’

All customers have   cravings wants requests requirements  and needs. In business terms, a need is a problem which customers could solve with the   footholdobtaining purchase consumption of a product or service.  Customers need these products or services to be available for sale at the right   money investmentprice cash.  If you are hungry, then your   problem difficult tricky snag is that you need food, and you might pay £1.99 for a sandwich, but you would NOT pay £10.99. Customers will have   prospects suspense hopes expectations  about what prices they should pay for goods and services based on any available   transformations alternatives revolutions modifications and comparison with similar products and services.  In this example, if you were hungry you could also get a burger for £1.99 or a pasty for £1.99, so the sandwich business really cannot charge £10.99, because it would have no customers prepared to pay that price. 

Customers also need products and services which are of   usual normal apt satisfactory quality; for example, buying clothing that fits and doesn't rip the first time you wear it.   

Customers also need a good choice of products and services because their needs may change over time.  For example, when you first learn to drive, you will want a small, low-powered car so that you can afford the  key ring insurance windows mileage .  As you grow and get older, you may have children, and then you might want a larger car which will transport your new family.  This is why car companies have a  scale gamut scope range  of cars so that they can cater to a range of customer needs.  A sales executive who drives 60,000 miles a year will want a different car from a retired person who just uses their car to pop to the shops and only travels 5,000 miles a year. 

This is your 1st attempt! You get 3 marks for each one you get right. Good luck!

Pass Mark
72%