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Newspapers: Industries (for exams from 2023) GapFill
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There are two general ways in which newspapers tend to generate profit. Firstly, companies will pay newspapers to their products. Secondly, audiences have to buy most newspapers in order to read them, whether that be through the purchase of physical copies or through a paid .
newspapers such as the Daily Mirror offer free online content in order to maintain high figures. This service is called . newspaper initially put up a for its online content of £2 per week. The subscription fee was removed after only a couple of years as other British tabloids were offering a similar service for the same fee. Broadsheets such as and The Times focus more on quality printing and, therefore, apply fees to their online content. Times readers pay per week for the first eight weeks of any digital subscription. Following that, audiences can pay for one-month, 12-month or 24-month contracts. These contracts are often designed to be cheaper than buying individual issues.
The recent boom in has led to a huge decline in newspaper sales since the start of the 21st century. For example, sales of the Daily Mirror decreased by between 2002 and 2017. The Times experienced a drop of 26% within the same time period (The Times is incidentally the only major British newspaper to experience an increase in figures over the past few years). Generally, the income from digital advertising has increased for British newspapers. However, more and more internet users employ , threatening the profits of newspapers even further.