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After a long auditioning process, South Korean entertainment YG Entertainment announced BLACKPINK's formation in 2016. They actually revealed the group members one by one, to further generate and suspense around these announcements.
K-pop fans have become extremely active on social media, particularly on . Dedicated fans of a group or an artist like BTS, Loona or BLACKPINK have become known (both internally and externally) as 'stans', a slang term that comes from the 2000 track 'Stan' by about the deadly obsession of an unhinged fan. Stans for these groups often change their profile pics to their favourite member, and are very involved in online communities as well as rivalries with fan groups.
For the that directly profit from BLACKPINK's popularity, these fan groups and communities are very useful from a commercial perspective. However, some commentators have warned that the level of fanaticism in these online communities can be potentially damaging for those involved, such as being for the performers themselves.
BLACKPINK is the most popular girl group in South Korea and their listener base is mostly comprised of , but their stardom is also international, similar to how Britpop became a worldwide phenomenon in the early 2000s. BLACKPINK's popularity in countries, particularly in the UK and the USA, is reflected in the fact that their music is often sung in both Korean and English.