2.1.2 Changes in business aims and objectives GapFill

As a business trades, it will want to grow and expand, and naturally the aims and  objectives survival workforce products will change.  In the first year of trading, most businesses have the main aim of just  surviving leaping running winning .  After that first year, once they become established and start to become successful, they may change what their aims are.  Not all business are successful, but those that do survive will grow and change over time.

Changes in aims and objectives may be in response to a number of factors.  For example, a business may now find itself in a more   uncompetitive competitive exciting boring marketplace and so will have to change its objectives (goals) and its   wishes salesstrategies profits (how it will achieve the goals).  In a more competitive market, a business may need to reduce its prices or consider ways to differentiate its product or service through added   luck value profit cost .

New technology may have become available which can mean that production processes are quicker and larger volumes can be manufactured. This will impact the aims and objectives of the business as they may now aim to maximise   needs wants profits losses and enter new markets. For example a small crisp manufacture like Tyrells, if new crisp bagging equipment becomes available they will be able to approach the larger supermarkets and start supplying in larger numbers.

New government   orders legislation reports websites about recruitment and health and safety may have been introduced which has changed the aims and objectives of the business.  Over time, some businesses may want to grow, but others may look to reduce what they provide and may want to reduce the numbers in their  workforce accounts business plans  lottery or the product range that they provide.