1.2.2 Market research GapFill

Primary research gathers  secondary first-hand risk old data.  This is new information which will be   limited specificvague original to the business.  The data gathered could be used to  measure quota size sample customer satisfaction or to identify customer  plans care expeditionwants and needs.  Secondary research is information which already   occurs wants lasts exists in some form because the information has already been   lost mobilised gathered assembled . Secondary research is also known as   person researchdepartment researchdesk research counter research .

Quantitative data is information which is   exciting sensitive algebraic numerical and might display the data gathered in chart, graphs and tables.  This gives the business important statistics and percentages on which to base its business   research verdicts studies decisions . Qualitative data is information which has been gathered from respondents and explores their  moodsfeelings orders wishes towards a particular product or service. It may include   samples products observations secondary of buyer behaviour.