Media Industries 1 GapFill

ITV Television categorises its content based on channel and   genre themes content age rating. Each separate genre department produces a yearly plan based on targets set by the wider company. Potential partners can access the ITV   marketing commissioning production distribution website where they can identify the genres and types of programme ITV is currently looking for. An independent writer or writers will write a script and prepare a   pitch screenplay synopsis list so they can share their idea. ITV accepts submissions to different genre departments, and this process remains confidential. Each idea is first reviewed by the appropriate genre team. If they are interested, the idea is passed on to  a script supervisora directora runnera producer who may help develop the concept further. ITV will confirm receipt of a pitch within one week. Within six weeks, the pitch will either be rejected or considered for further development. Within 20 weeks, a final decision will be made on whether the idea will be officially  exhibited distributed commissionedmarketed. Following this, a contract will be negotiated between ITV and the content creator(s). There is also another route to commissioning, where the television channel originates the idea and approaches suitable independent  directorsstudios production companies producers to develop a script. These companies are usually involved in the  distributionsales creative pitching process of television production, such as casting, writing, directing and editing. ITV also has a number of in-house or frequently partnered companies. An example is HTM Television, the production company behind the making of Trigger Point. Once production is complete, the company is responsible for delivering marketing materials, including trailers and teasers. The most high-profile and expensive dramas are broadcast on ITV1, typically in  peak primeoptimumexclusive time slots between 8pm and 10pm to maximise audience engagement. Successful new dramas can lead to extended runs, increased marketing, and even international distribution. For example, Trigger Point was made available on ITVX in the UK and distributed internationally through platforms such as Peacock in the United States, helping to boost its global reach and audience base.