Newspapers: Media Language (exams from 2024) GapFill

The Guardian’s  mastheadstraplinepuffslogan is located at the top of the page and remains virtually identical across every edition published. Compared to the branding of other broadsheets, The Guardian’s logo is written in a lower-case, serif  typefaceletteringscripttone against a distinctive blue background. These two elements in combination create an understated and modern brand  intentionidentityinterventionideology that is easily identifiable to the public.

In this issue, the main image has been deliberately  Photoshoppededitedalteredselected to present Boris Johnson, prime minister at the time, in  an unflatteringa heroican iconica flattering light.

It could be argued that the headline is positioning Johnson and other politicians of his ilk that have been involved in the ‘Partygate’   scandalcelebrationholidayinvestigation as being villainous character archetypes that were identified by theorist  bell hooksVladimir ProppStuart HallTzvetan Todorov However, the image choice is not exactly sinister, and the headline quotes a source instead of making a direct accusation. This creates the idea that Johnson is not necessarily evil, but instead he is  interestingintriguinginscrutableincompetent and not fit to govern.

Compared to  tabloidbroadsheetSunday editioncompact broadsheet newspapers like The Sun or Daily Mirror, the front page of The Guardian is densely populated with  quotessubheadingsbody copyimages of other articles. The language used in these headlines is less emotive and more serious in tone, aiming to emphasise  factualsensitivefalseclassified information. In the puff box for other stories contained within the paper, the text ‘What we miss about working in the office’ acts as  an enigmaa semica symbolican action code as it does not reveal the key information in order to entice the reader to purchase.