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Magazines: Media Language (exams from 2024) GapFill
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GQ magazine prides itself on giving the best advice in terms of , styling, exercise and contemporary masculine trends. When read from left to right, the codes and conventions of the magazine's cover work together to construct for the reader. The cover even contains classic character types identified by the theorist Vladimir .
The Raheem Sterling is framed and portrayed as of the narrative that GQ is constructing. The statement that he has ‘… saved football from itself’ places football and the culture surrounding the sport into the role of the . More evidence of the intentional characterisation of celebrities in this manner can be seen in the on the right-hand side that states ‘All the sizzle from GQ Heroes’.
The black winged costume that Sterling wears, coupled with his tattoos, and the main coverline ‘Guardian Angel’ can be described as imagery. The black leathery wings, which match Sterling’s trousers, subvert conventions as the colour is more commonly linked to the notion of angels. For GQ this front cover is unconventional as its front covers often focus more on the of the cover star. This change could signify that the brand is diversifying and aiming to depict a broader representation of .