Film Posters: Media Language (exams from 2024) GapFill

According to  Barthes'Hall'sPropp'sFleming's character types, Bond appears to fulfil the role of the  false heroprincessherodispatcher in the story. In stark contrast, the titular man with the golden gun is not entirely revealed. We see only his hand loading a bullet into the weapon which is pointing straight at Bond. This unknown assailant appears to be the  princesshelperherovillain of the story. There is one other clear character type in the form of the blonde woman standing in the way of the gun’s aim. The fact that she is trying to shield Bond from the gun suggests that she is the  donorfalse herohelperprincess in this story. While it is impossible to tell what exactly will happen in the film based purely on the poster, it is possible to predict the film’s basic narrative structure based on elements of the poster and an acknowledgment of  comedypostergenreenigma conventions. The title of the film suggests that Bond’s assignment might be to find or kill the mysterious ‘man with the golden gun’. The introduction of this simple assignment marks the narrative  structureequilibriumcliffhangerconflict. However, there appears to be multiple side characters (the bikini-clad woman and the suited dwarf pointing in Bond’s direction) as well as a huge laser cannon that will make Bond’s mission significantly more difficult. These various elements appear to contribute towards a narrative  disruptionresolutionrecognitioncatastrophe. Bond’s serious facial expression and stoic posture suggest a narrative  recognitioncreationdismissalhatred of these elements on the part of the hero. The imagery of a large explosion in a futuristic facility and a car flying through the air suggest that there will be an attempt to fight the various villains and  repairdestroyrespond toignore any narrative disruption. The fact that James Bond is a franchise in which the hero must always beat the villain and reappear in the next film suggests that there will also be narrative  incoherenceequilibriumresolutionstructure. The poster's  production creditsmode of addresssizeenigma codes emphasises the longevity and familiarity of the James Bond franchise. It teases the audience with the  character's namestar's namedirector's nameproducer's name situated just above 'James Bond'. The name of the series’ author is placed next to the film’s title, assuring audiences that the quality of the franchise will be maintained. The thick, red  film titletypographycolour schemestylisation connotes a sense of passion, power and excitement while simultaneously implying a style associated with the action genre. Finally, there are numerous examples of  cultural codescharactersiconographyaction codes associated with both the spy genre and the Bond franchise, from the hero’s suave tuxedo to his iconic pistol.