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Media Industries GapFill
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BBC Television categorises its content based on channel and
. Each seperate genre department produces a yearly plan based on targets set up by the wider company.
Potential partners are allowed access to the TV home page where they can identify the types of genres and programmes the BBC is looking for. An independent writer or writers will write a script and prepare a
so they can share their idea. BBC Pitch allows for programme ideas to be submitted to each genre department. This process is confidential. Each pitch idea is initially read by the appropriate genre department.
If this department is interested, the idea will be passed on to a
who can begin to develop any further ideas. Within a week, the BBC will send an acknowledgment of having received a pitch submission. Within six weeks, the idea will have either been rejected or considered for further discussion. Within 20 weeks, a final decision will be reached as to whether the idea is officially
. Shortly afterwards, a contract of negotiation will be arranged between the BBC and the supplier(s) of the idea.
There is an alternative way in which programmes can be commissioned which is initiated by the television channel. For example, the BBC might have an idea for a television programme and approach independent
that might be interested in developing a script. They will usually be independent and primarily involved in the
process of a television series – tasks such as: casting, script development, rehearsing, directing, editing or soundtrack. Certain channels will also have their own in-house production companies. An example of this is BBC Studios, the production company behind the making of
. Once the programme has been shot and edited, it is also the responsibility of the production company to create a teaser or trailer for the show, along with other promotional marketing materials. The most expensive and highly anticipated dramas will be broadcast on
, often between 8 and 10pm when viewing figures are particularly high. New television dramas that receive high viewing figures and critical acclaim will often be promoted from BBC Two to BBC One. The most popular new dramas will also be marketed on a global level and sold to companies where they can reach a wider audience. For example, the BBC’s decision to allow
to screen Luther has significantly increased the show’s global reach.