Newspapers: Audiences GapFill

The front page of The Sun shown above (unseen product) perfectly encapsulates the contemporary social and political values the paper promotes. Almost every aspect of the cover has been carefully selected,  put inillustratedshotmediated and edited to target a particular type of audience. An image of Jeremy Corbyn with a confused facial expression most probably taken out of  Parliamentthe showercontextCorbyn's house has been Photoshopped into an image of a grimy dustbin. Even if one were to ignore the written text, the producers have constructed the image in a way that targets  Conservativenon-UKIPRepublican voters by turning the leader of the rival Labour Party into a joke. Furthermore, the absurdity of the image has a comedic effect, suggesting that a  broadsheetnon-tabloidMetro-reading audience is being targeted. The paper's informal tone and blatant  biaslanguageattacksstupidity suggests that it has not been targeted at an audience that is particularly educated in the realm of politics. The paper’s main  leading storyheadlinesubheadcaption: ‘Don’t chuck Britain in the Cor-bin’ similarly uses basic wordplay to undermine the Labour leader and target a Conservative audience. In addition, The Sun is clearly targeting readers with a great sense of  intellectualismBritishnessnational pridehumour, demonstrated by their warning that Corbyn will turn the country of Britain into trash. The section of text situated within the  red topred blockmastheadcorner: 'We’ve had enough of Jezza’s rubbish…. Vote Tory’ demonstrates that the paper is targeting a more  negotiatedoppositionalactivepassive audience, one that is happy to be told how they should vote in a general election. This is further emphasised by the consistent use of  suggestionsordersimperativessuperlative: ‘Vote Tory’ and ‘Don’t chuck’. Rather than having a traditional image caption or standfirst, the meaning behind the main image is emphasised through a list of harmful qualities Jeremy Corbyn possesses. Each point specifically targets audiences from a small selection of demographics and  reformerspsychographicsstrugglerscommunities. ‘Terrorists’ friend’ and ‘Open immigration’ are included to target a particular psychographic of British readers with huge concerns about immigration in the UK. On this basis, white British nationals are, most likely, the core demographic being targeted. This audience is catered to further in the line ‘useless on Brexit’, demonstrating that the paper is targeting a pro-Brexit audience. ‘Destroyer of jobs’ seems to be included to target a largely  workingtopmiddlenon-working-class audience that relies heavily on job prospects to make a living whilst ‘massive tax hikes’ would seem to target the  ADEEC2DEC1C2D socio-economic group as their income will be most significantly altered by increased taxes.