3.3 Communication in business GapFill

The way businesses communicate has changed rapidly due to advances in  costsadvertisingtechnologystaffing. However, it is important that businesses are aware of who their  stakeholderscustomerssupplierslocals are, because not everyone uses the same methods. If a survey shows that the preferred method of communication is by text message or voicemail, then relying on  advertisingsocial media platformsmeetingsletters to communicate will end in failure for the business. 

Consumers are frequently warned not to click on  linksimagesbrandslogos in emails, due to viruses and scams. This may mean a business has to have   a securea colourfula gooda detailed website available for customers to access. This is particularly important for banks, building societies and other financial providers. Most of these types of business also require  namesrecommendationssecurity detailsaccess to be able to log into the website. This is important to make sure the person accessing the account is the actual account holder. This is why customers are told they should never  disclosespendlog inspeak these details to anyone else, even if they receive a phone call from someone saying they represent the business.