2.2 Market research GapFill

Primary research gathers   first-hand pastold risk data.  This is new information which will be   feature limited original specific to the business.  The data gathered could be used to  measure quota ration size customer satisfaction or to identify customer   choice meanswants and needsplans.  Secondary research is information which already   exists happens lasts endures in some form because the information has already been   met grouped gathered assembled . Secondary research is also known as  counter research office research bureau research desk research .

Quantitative data is information which is   algebraic emotional observational numerical and might display the data gathered in chart, graphs and tables.  This gives the business important statistics and percentages on which to base its business   findings outcomes verdicts decisions . Qualitative data is information which has been gathered from respondents and explores their  commands feelings requests wishes towards a particular product or service. It may include   exams samples primary observations of buyer behaviour.